Marketing Analytics

Transform data into actionable insights. Track performance, understand your audience, and optimize your social media strategy with comprehensive analytics across all platforms.

Essential Social Media Metrics

Understanding these core metrics is crucial for measuring and improving your social media performance

Reach & Impressions
Track how many people see your content
Why It Matters:

Foundation metric for brand awareness

Industry Benchmarks:

Instagram: 2-5% of followers
TikTok: 300-500% of followers
LinkedIn: 2-6% of connections
Engagement Rate
Measure audience interaction with your content
Why It Matters:

Indicates content quality and audience connection

Industry Benchmarks:

Instagram: 1-3%
TikTok: 5-9%
LinkedIn: 2-5%
Twitter: 0.5-1%
Audience Growth
Monitor follower acquisition and retention
Why It Matters:

Shows brand appeal and content effectiveness

Industry Benchmarks:

Healthy growth: 2-5% monthly
Viral content: 10-50% spikes
Consistent posting: 1-3% weekly
Conversion Rate
Track how social media drives business results
Why It Matters:

Directly ties social efforts to revenue

Industry Benchmarks:

E-commerce: 1-3%
B2B: 2-5%
Lead generation: 5-15%

Platform-Specific Analytics Insights

Each platform has unique metrics and behaviors. Here's what to focus on for maximum impact.

I
Instagram Analytics

Key Insights:

Stories have 500M daily active users - use for behind-the-scenes content
Reels get 22% more engagement than regular posts
Best posting times: 6-9 AM and 7-9 PM
Hashtags: Use 5-10 relevant tags for optimal reach

Focus Metrics:

Reach
Story completion rate
Profile visits
Website clicks
T
TikTok Analytics

Key Insights:

Algorithm favors completion rate over likes
First 3 seconds determine video success
Trending sounds boost reach by 200-500%
Consistent posting (1-3x daily) improves algorithm favor

Focus Metrics:

View duration
Completion rate
Shares
Comments
L
LinkedIn Analytics

Key Insights:

Native video gets 5x more engagement than external links
Posts with 1-2 hashtags perform best
Tuesday-Thursday 8-10 AM are peak engagement times
Personal profiles get 5x more engagement than company pages

Focus Metrics:

Click-through rate
Social selling index
Connection requests
InMail response rate
T
Twitter/X Analytics

Key Insights:

Tweets with images get 150% more retweets
Optimal tweet length: 71-100 characters
Hashtags: 1-2 maximum for best engagement
Real-time engagement during trending topics boosts reach

Focus Metrics:

Retweet rate
Reply rate
Click-through rate
Mention sentiment

Analytics Tools & Platforms

Leverage the right tools to gather, analyze, and act on your social media data

Native Platform Analytics

Instagram Insights

Audience demographics
Content performance
Story metrics

TikTok Analytics

Video views
Profile views
Follower activity

LinkedIn Analytics

Post performance
Follower insights
Page analytics

Twitter Analytics

Tweet activity
Audience insights
Video metrics
Third-Party Tools

Google Analytics

Social traffic
Conversion tracking
Audience behavior

Hootsuite Analytics

Cross-platform reporting
ROI tracking
Custom dashboards

Sprout Social

Competitive analysis
Sentiment tracking
Team performance

Buffer Analytics

Engagement tracking
Optimal timing
Content analysis

Data-Driven Optimization Strategies

Turn your analytics insights into actionable improvements for better performance

Content Performance Analysis
Identify your top-performing content types and replicate success
1
Analyze top 10% of posts by engagement
2
Identify common themes, formats, and timing
3
Create content templates based on winners
4
A/B test variations of successful content
Audience Behavior Insights
Understand when and how your audience engages
1
Track engagement patterns by time and day
2
Analyze audience demographics and interests
3
Monitor competitor audience overlap
4
Adjust posting schedule based on activity peaks
ROI Optimization
Maximize return on your social media investment
1
Set up conversion tracking for all platforms
2
Calculate customer acquisition cost per platform
3
Identify highest-value traffic sources
4
Reallocate budget to best-performing channels
Competitive Intelligence
Learn from competitors' successes and failures
1
Monitor competitor content performance
2
Analyze their engagement strategies
3
Identify content gaps in your industry
4
Adapt successful tactics to your brand

ROI & Business Impact Metrics

Connect your social media efforts to real business outcomes with these essential ROI metrics

Customer Acquisition Cost

Formula:
Total spend ÷ New customers
Benchmark:
$10-50 (varies by industry)

Lifetime Value

Formula:
Average purchase × Purchase frequency × Customer lifespan
Benchmark:
3-5x CAC

Social Media ROI

Formula:
(Revenue - Investment) ÷ Investment × 100
Benchmark:
300-500%

Engagement Value

Formula:
Total engagement × Average engagement value
Benchmark:
$0.10-1.00 per engagement

AI-Powered Analytics

Leverage artificial intelligence to uncover deeper insights and predict future performance

Predictive Analytics

AI predicts content performance and optimal posting times based on historical data

Sentiment Analysis

Automatically analyze audience sentiment and brand perception across all mentions

Competitive Intelligence

AI monitors competitor performance and identifies opportunities for your brand

Industry Performance Benchmarks

Compare your performance against industry standards to identify opportunities for improvement

Engagement Rates
Instagram:1.22%
TikTok:5.96%
LinkedIn:2.05%
Twitter:0.86%
Click-Through Rates
Instagram:0.52%
Facebook:1.04%
LinkedIn:0.65%
Twitter:1.64%
Conversion Rates
E-commerce:1.85%
B2B Services:3.04%
SaaS:2.35%
Lead Gen:9.21%

Ready to Master Your Analytics?

Transform your social media data into actionable insights that drive real business growth